Andrej Arsenijevic
Turning briefs into creative work that makes an impact.
New to Contra
Andrej is ready for their next project!
I led the digital experience and UI/UX, creating an immersive platform that transformed complex AI data into a compelling story about the future of renewable energy and wildlife.
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The Mercedes-Benz C63 AMG delivered breathtaking acceleration, but we had a problem: not enough cars for everyone to experience it.
So we found a way to scale the test drive. Partnering with Emirates Airlines, we played a first-person acceleration film from the C63 AMG on seatback screens just as the aircraft accelerated down the runway.
For a few unforgettable seconds, passengers didn’t just watch the car’s performance. They felt it. The result was a simple idea that took determination, precision, and collaboration to bring to life.
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I led the concept, digital, and technology development for Road Rage Radio, a data-driven music system that used the calming power of music to reduce road rage and make Ramadan’s busiest roads safer.
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I led this project from concept to execution. To launch the Chevrolet Groove, we went beyond advertising and created a music album that turned the launch into a cultural experience.
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