Luua

Luua is an early childhood education initiative focusing on creativity, imagination, and social-emotional development. Through a play-based approach drawing from ancient philosophy and child psychology, it nurtures innate superpowers in children. In a fast-paced world, it encourages purposeful play and multi-sensorial techniques to tap into their inner intelligence, fostering problem-solving and exploration with a growth mindset.

During this project, I set the stage for our social debut, crafting campaigns to spark curiosity and solidifying luua's presence as a trailblazer. Steering the ship, I led the social strategy, sourcing the content, and collaborating with our designer to sprinkle some magic into the visuals. Beyond the digital realm, I delved into product development, doing market research, negotiating samples, and keeing the project sailing smoothly.

These early steps were more than just groundwork; they were the enchanting notes that composed luua's unique melody. Being part of the inception, I help wove the first threads of something truly extraordinary.