Below, I provide a brief overview of the project's background and results. If you're interested in understanding directly how I arrived at this solution, please skip to My Role & Process section.

For a job-seeking platform, expanding our talent database is paramount. However, we've identified challenges with our onboarding process that are limiting potential talent from applying to jobs. Here are the key findings:

Challenge 1: The Mixpanel funnel graph indicates the highest drop-off rate occurs at the 2nd form during onboarding.

Challenge 2: Users who identify jobs they wish to apply for, but don't have an account, are directed to the onboarding form before they can apply, potentially causing friction.

Based on our findings, we've developed the following hypotheses:

Hypothesis 1: Overwhelming Single-Page Information Request Despite having only two steps in our onboarding, the final page consolidates all remaining questions. This could overwhelm users due to the sheer volume of queries presented at once.

Hypothesis 2: Lack of Direct Signup-to-Job Application Path Users without an account are rerouted to the onboarding process when they attempt to apply for a job. This creates an inconsistent user journey, where they are first asked to complete onboarding and then must revisit and click the apply button again

Ideation process based on identified issues:

Issue 1: High churn rate on the 2nd onboarding form

Achieved a 45% improvement in onboarding completion rate and increased job applications by 23%

This is a brief explanation on how we arrived at the solution:

Iteration Present the refined version to users and iterate based on feedback.

Launch Proceed to the development phase and launch the updates after a sprint.