Logitech Gaming - Brand Guideline
Dumeme Ndubisi
Logitech G brand guideline — a flexible visual language built for high-energy gaming storytelling.
A bold, scalable system of expressive typography, saturated colour and modular layouts.
A consistent art direction designed to carry across campaign, social and product touchpoints.
Visual assets that balance standout gaming energy with clear, recognisable brand cues.
A production-ready toolkit for maintaining cohesion across future creative executions.
An immersive digital expression of the Logitech G experience.
A unified playbook that turns a strong creative direction into repeatable design decisions.
Overview
Logitech G needed a flexible design system that could carry a high-energy gaming identity consistently across digital touchpoints.
The goal
Create a practical playbook that gives teams clear, repeatable design principles while retaining the brand’s bold, immersive character.
What I delivered
I developed a comprehensive gaming design playbook with layout rules, visual assets, typography and modular guidance. The system supports cohesive creative execution across campaigns, digital product touchpoints and future brand applications.
Outcome
A scalable visual foundation that helps teams make confident, consistent design decisions while keeping the Logitech G experience expressive and recognisable.
Full project: https://dumemearts.com/projects/logitech-g
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Posted Aug 18, 2026
Designed Logitech-G playbook with high-impact visuals and digital assets, capturing the brand’s dynamic energy and immersive gaming experience.
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Timeline
Nov 2, 2023 - Nov 28, 2024
Clients
Logitech
