Digital Transformation for Hairstylist Makeovers by HSM

Bringing structure and visibility to a beauty brand with heart. HSM is a certified professional makeup artist and hairstylist based in Paris. After years of relying on word-of-mouth, she knew it was time to take her business online but tech wasn’t her thing, and she felt overwhelmed by where to start. She wanted more visibility, better client management, and the ability to grow without losing the personal, warm experience that defines her service.