Lessico Familiare. Communication for an unrealised exhibition

Chiara

Chiara Dellavalle

An hypothetical reel to launch the exhibition.
The title evokes the idea of an intimate, everyday and shared language, which through the work of artists is transformed into a new grammar, capable of redefining the meaning of the object itself.
Starting from the concept of repetition, which often accompanies intimate, everyday gestures, I developed a visual concept in which the glyphs that make up the words ‘Lessico’ and ‘Familiare’ leave behind them a trail, a shape composed of the countless repetitions of the words themselves, following a curved path that does not relegate everyday life to a linear and constant path.
The search for colours turned towards an almost childlike imagery, of paper wrapping candies and felt-tip pens that field the drawings, linking the relationship we have with everyday objects to the idea of joy and memory that they can recall.
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Posted Sep 8, 2025

“Lessico Familiare” was to be an exhibition on the relationship between art and object. I've defined the visual identity, designing a poster and an IG reel.