350 ENERGY: Packaging Design

350 Energy is a conceptual packaging project focused on creating a strong and recognizable identity through a single product: the can.

The design uses a restrained black, white and gold palette, oversized typography and a vertical composition to create immediate shelf impact. The large “350” becomes the main visual element, while the gold details introduce a more premium feel without losing the energetic character of the product.

The objective was to avoid the overly complex visual language often associated with energy drinks and instead create something clean, bold and contemporary.

The final result is a packaging system designed to feel distinctive from a distance, easy to recognize and flexible enough to work across different product photography and advertising contexts.