WellaHealth Design team lead assigned me the task of designing a landing page to boost the sales of their Pharma Plan, a health plan with low conversions. The goal is to create a compelling, high-converting landing page that effectively communicates the plan’s value proposition, addresses customer concerns, and encourages sign-ups.

Increase Conversions: Optimize the landing page to drive more purchases.

Enhance Clarity: Ensure potential customers understand the benefits of the Pharma Plan.

Improve Engagement: Use persuasive design elements to capture and retain user interest.

Optimize for Mobile: Ensure a seamless experience across all devices.

Craft a compelling headline that highlights the Pharma Plan’s core benefit.

Use a concise subheadline that reinforces the offer.

Present key benefits in an easy-to-read format (e.g., bullet points).

Use a clear, action-oriented CTA (e.g., “Get Affordable Medication Now”).

Make the CTA button highly visible with contrasting colors.

Place CTAs strategically above the fold and throughout the page.

3. Trust Signals & Social Proof

Include testimonials from satisfied customers.

Display partner logos or endorsements from reputable health organizations.

Add security badges and money-back guarantees (if applicable).

4. User-Centered Design & Visual Hierarchy

Use a simple, clean design that directs attention to key elements.

Incorporate high-quality visuals and icons to enhance readability.

Utilize white space to improve content focus and prevent clutter.

5. Mobile Optimization & Fast Load Speed

Ensure the design is responsive for a seamless mobile experience.

Compress images and optimize elements for fast loading speeds.

Use a minimalist design to reduce distractions and enhance usability.

6. A/B Testing & Continuous Optimization

Test different headlines, CTAs, and layouts to determine the best-performing version.

Analyze user behavior to refine content placement and messaging.

Monitor key metrics like bounce rate and conversion rate to improve performance.