Website Development and Social Media Management

Samuel Nelson

HubSpot
Instagram Ads
WordPress
Executive Summary:
This project focused on leveraging freelance website development and social media management skills to establish and promote a new local Latin-fusion restaurant. Drawing on extensive experience in marketing management and digital campaign design, I crafted a dynamic website and managed all social media channels to boost awareness and attract potential customers to the restaurant.
Project Goals Achieved:
Developed and optimized a visually appealing website for the new local restaurant, showcasing its menu, ambiance, and unique offerings.
Created engaging content and managed all social media channels to increase brand awareness, engage with the local community, boost word-of-mouth marketing, and drive foot traffic to the restaurant.
Utilized strategic digital marketing tactics to effectively promote the restaurant and differentiate it from competitors in the local dining scene.
Project Execution:
Website Development: Utilized expertise in digital campaign design to design and develop a responsive website for the restaurant, ensuring a seamless user experience across all devices.
Content Creation: Crafted compelling content, including photos, videos, and blog posts, to showcase the restaurant's cuisine, atmosphere, and special events. Tailored content to resonate with the target audience and reflect the restaurant's unique brand identity.
Social Media Management: Managed all social media channels (e.g., Facebook, Instagram, Nextdoor, Yelp, etc.) to engage with followers, share updates, and promote special offers and events. Implemented social media best practices to maximize reach and engagement.
Community Engagement: Built relationships with the local community through social media interactions, partnerships with local influencers, and participation in community events and initiatives.
Digital Marketing Strategies: Implemented targeted digital marketing campaigns, including paid advertising, email marketing, and search engine optimization (SEO), to drive traffic to the website and increase reservations and orders.
Skills Utilized:
Marketing Management
Digital Campaign Design
Website Development
Social Media Management
Content Creation
Strategic Planning & Execution
Customer Relationship Management
Market Research & Analysis
Project Outcome:
By leveraging freelance website development and social media management skills, I successfully established the new local restaurant as a vibrant and exciting new dining destination in the community. Through a dynamic website and engaging social media presence, we increased brand visibility, drove foot traffic, and contributed to the restaurant's long-term success in the highly competitive restaurant industry.
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