THRESHOLD A mascot for the people
Gavin Blackman
THRESHOLD
A mascot for the people who aren't sure they're ready.
Meet Wren.
Wren is the mascot for Threshold, a therapy app for people who
aren't sure they're ready. He's a door, patient and watchful,
with a calm face that emerges from the natural grain of the oak
he was made from. He doesn't promise transformation, encourage
you forward, or perform welcome. He's simply there, sometimes
open, sometimes closed, always waiting. The whole brand is built
around what a real threshold offers: not a push, just a way
through, on your time.
The system below shows Wren across the brand: hero poster,
portrait, wordmark, palette, app icon, social post, sticker
pack across five environments, and a short animated loop.
Same character. Every time.
Built in Recraft Studio. All assets generated using V4.1 Vector
for the wordmark and palette, V4.1 Pro and Nano Banana 2 for
character images and applications, and Kling 3 Turbo for the
animation.
@recraftai #RecraftChallenge
Whenever you're ready.
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Posted Jun 27, 2026
THRESHOLD A mascot for the people who aren't sure they're ready. Meet Wren. Wren is the mascot for Threshold, a therapy app for people who aren't sure they'r...
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