My client, an individual player in the cut-throat music licensing industry, sought to modernize their existing website to better cater to the needs of their diverse user base. With a vast library of tracks spanning multiple genres, they required a user-friendly interface that would simplify the licensing process while showcasing the talent of their artists effectively.

Here's a screenshot of the home page of the client's original website:

and here's the revamped home page:

The project presented several challenges, including:

Complex Licensing Options: The website needed to accommodate various licensing options tailored to different use cases, such as commercial advertisements, films, podcasts, and more.

Content Organization: With a large catalog of music spanning multiple genres and moods, organizing and presenting content in a coherent manner was crucial to ensure users could easily find the right tracks for their projects.

Visual Appeal: Given the creative nature of the industry, the website's design had to be visually appealing, reflecting the dynamic and diverse nature of the music available for licensing.

To address these challenges, I adopted a holistic approach, encompassing both design and development aspects:

Streamlined Navigation: I revamped the website's navigation structure, implementing intuitive menus and search functionalities to facilitate seamless exploration of the music catalog.

Clear Licensing Information: Each track was accompanied by clear and concise licensing information, detailing the usage rights and associated fees, empowering users to make informed decisions.

Responsive Design: Recognizing the importance of accessibility across devices, we implemented a responsive design framework, ensuring optimal performance and usability on desktops, tablets, and smartphones alike.

Visual Refresh: Leveraging modern design trends and multimedia elements, we gave the website a visual refresh, incorporating high-quality imagery, video previews, and interactive features to captivate users and showcase the talent of the artists.