punto is an online coffee shop that specializes in delivery orders and has no physical location.

A coffee shop that defies tradition, focused on speed and convenience for the customer—without them having to leave home at all. But they didn't know how to translate this into a well-developed brand identity.

The concept for this coffee shop sought to put a new spin on the minimalist trend that had been gaining traction in the market. Beyond just a pretty logo, they wanted to incorporate textures, a color palette, and a design direction that would fully capture the personality of this project.

The packaging, menu, and color scheme are designed to be easily recognizable and memorable to new customers.

Each logo is designed for different formats and functions.

The main logo, brand icon, and secondary logos all exist within the same graphic universe, but each has a scaled-down version designed to establish a brand presence in different contexts.

CONTRAPARTE STUDIO - COFFEE BRAND DESIGN BRAND DESIGNED IN 2025 - Instagram