This pitch deck highlights Moi’s market opportunity, the science behind its unique formulation, and the brand’s mission to redefine social and personal enjoyment. From its wellness-focused positioning to its innovative delivery technology, Moi is poised to lead a new movement in the beverage industry: one where pleasure meets purpose, and self-care is celebrated in every sip.

Moi represents the next evolution in beverage innovation—a new category of non-alcoholic, euphoric beverages designed for modern consumers seeking pleasure, relaxation, and mental wellness without the drawbacks of alcohol. In a world where alcohol consumption is declining and younger generations prioritize health, mindfulness, and self-care, Moi offers an alternative that honors tradition while embracing modern science.

At the heart of Moi is Sceletium Tortuosum, a natural botanical used for centuries in South Africa to relieve stress and enhance mood. Backed by contemporary research, Sceletium shows promising effects in alleviating anxiety and depression, with pharmaceutical-grade versions like Zembrin currently undergoing clinical trials. Moi brings these benefits into an accessible, everyday beverage format—transforming the way people unwind, socialize, and celebrate.

Using advanced nanotechnology, Moi delivers a water-soluble formulation of Sceletium, ensuring consistent potency, rapid absorption, and a reliable euphoric experience. Each bottle is crafted to provide a soothing yet uplifting effect, blending wellness, pleasure, and ritual into a single, modern product. Moi is more than a beverage—it’s a lifestyle statement, a self-care ritual, and a social experience rolled into one.

Alcohol sales are in decline as modern consumers embrace healthier lifestyles. Beverage consumption, as a means of pleasure and relaxation, is a steadfast tradition showing no signs of deterioration, but younger generations seek alternative sensations.

A new category of beverages called Euphorics that provide a safe, alternative buzz. Moi utilizes Sceletium Tortuosum, a natural botanical used for centuries to relieve stress and improve mental wellbeing. Current medical research shows confidence in Sceletium as a treatment for anxiety and depression, with clinical trials being run on a pharmaceutical version called Zembrin.

A euphoric, non-alcoholic experience designed to soothe, and celebrate, the spirit. Say hello to self-care in a bottle.

Crafted using modern nanotechnology, Moi provides a water-soluble version of Sceletium for an effective, consistent experience.

“Moi” is a tribute to the healing properties of Sceletium Tortuosum, our active ingredient. For centuries Shaman in Rhodesia and South Africa have utilized its soothing effect as a natural remedy for stress and anxiety.

Moi /mo:i/

From Dutch “mooi” meaning:

Adj. Informal South African or Afrikaners

There is growing demand for non-alcoholic alternatives in food and beverage establishments. Adding moi to the menu would drive value, and intrigue, for any business.

Utilizing current distributors as restaurants reopen in a more mindful climate.

One advantage of the Euphorics category is the opportunity to sell online, in bulk, or through subscription-based models. This opens the door for rapid expansion in the hospitality industry, as well as direct to consumer touch points.

Just because Moi has a proprietary blend of adaptogens, amino acids, and Sceletium, doesn’t mean it tastes like a shaman ritual.

With undertones of decadent fruit, and top notes of white flowers and dried herbs, Moi is a delicious, approachable elixir.