Project prompt: Create a memento to distribute to tour group customers that communicates the personalized USP of the tour company.
Approach: Utilizing several art mediums, I created a high-quality handout that would serve as a visual tool to highlight Madrid's landmarks and the staff's list of 'must-see spots.' I made sure to apply brand elements, colors, and typography for a cohesive and professional layout.
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Posted Jun 12, 2024
Utilizing watercolor and several digital tools, I designed the ultimate visual momento for Madrid tourists who identify as "foodies."