BAEK is a visual identity concept for a modern Korean-inspired bakery, designed around a soft, playful, and contemporary visual language.
I developed the brand identity from the initial concept into a cohesive visual system, including the logo, typography, color palette, graphic elements, and branded applications.
Scope: Brand Identity · Logo Design · Visual Identity · Art Direction · Brand Applications
BAEK is a visual identity concept for a modern Korean-inspired bakery, designed around a soft, playful, and contemporary visual language.
I developed the bra...