Our team at Filmit.xyz partnered with Arkose Labs to create a high-impact animated explainer video focused on educating and engaging viewers about the growing issue of new account fraud. This standalone piece, designed for YouTube and other online platforms, combines engaging storytelling with Arkose Labs' branded animation style to demonstrate their unique approach to stopping bot-driven attacks. Targeting industry professionals, potential clients, and a wider audience, the video emphasizes Arkose’s leadership in cybersecurity and their innovative solutions for preventing fraudulent account creation.

The primary goal of this project was twofold: to raise awareness about the risks of new account fraud and to showcase Arkose Labs' advanced technology that combats these bot-based threats. By simplifying a complex issue into an accessible, visually engaging format, we aimed to make Arkose Labs’ solution both relatable and memorable for viewers across various sectors. The video highlights how Arkose’s technology detects and neutralizes malicious bots, emphasizing their value as a cybersecurity leader in a fast-evolving digital landscape.

Script Collaboration and Storyboarding: Our team worked closely with Arkose Labs to develop a concise, informative script. Together, we structured the narrative to ensure it covered key aspects of new account fraud while spotlighting Arkose Labs' technology in action. We then created storyboards to map out each animated scene, ensuring a smooth, punchy flow that would maintain viewer engagement throughout.

Voiceover Selection: Initially, our team provided a variety of voiceover options to match the intended tone, working with Arkose Labs to find a voice that best represented their brand. After collaborating on several samples, Arkose Labs opted to use an internal voiceover talent, providing a final voice that added a personalized, on-brand touch to the animation.

Branded Animation Design: We focused on creating a vibrant, fast-paced animation style that aligned with Arkose Labs' bold, modern aesthetic. Each frame was designed to convey critical information quickly, using branded colors, graphics, and fluid transitions. The animation visually demonstrates how Arkose’s technology detects and disrupts bot attacks, using dynamic graphics and visual metaphors to illustrate the technical process in a user-friendly way.

Editing and Sound Design: To enhance the animation’s impact, we incorporated custom sound effects and background music, balancing the energy and tempo of the visuals. The final edit was meticulously refined to ensure that each scene transitioned smoothly and the message resonated with clarity.

One of the main challenges in this project was balancing technical accuracy with viewer accessibility. Given the complex nature of new account fraud, we needed to communicate how Arkose Labs’ technology worked without overwhelming the audience. By focusing on clear visuals and breaking down the process into simple, engaging steps, we were able to create a narrative that kept viewers informed and engaged.

Another challenge was maintaining Arkose Labs’ unique brand identity within a fast-paced animation style. To address this, we carefully selected branded colors and a visual tone that embodied Arkose’s position as an innovator in cybersecurity, ensuring that the video was both on-brand and visually impactful.

The video was crafted for a diverse audience, including industry professionals looking for robust cybersecurity solutions, potential clients interested in Arkose Labs’ capabilities, and a broader audience unfamiliar with the specifics of new account fraud. The content was designed to be shareable across various online platforms, including YouTube, LinkedIn, and corporate websites, maximizing reach and brand exposure. The animation’s clarity and punchy pacing make it suitable for viewers at all levels of technical understanding.

The final explainer video for Arkose Labs successfully delivers a clear, compelling message about the risks of new account fraud and the essential role Arkose Labs plays in combating it. Through our collaboration, we created a video that resonates with viewers by simplifying a complex topic and showcasing Arkose Labs as a trusted authority in cybersecurity. The video’s effectiveness lies in its ability to convey technical details in a digestible, visually appealing format, establishing Arkose Labs as a leader in securing digital platforms against fraudulent accounts.

This project demonstrates Filmit.xyz’s ability to create branded, high-impact animated content that educates and engages diverse audiences. By blending creative animation with technical storytelling, we delivered an explainer video that aligns with Arkose Labs’ mission and enhances their market presence. The New Account Fraud explainer video stands as a valuable tool for Arkose Labs, providing them with a lasting asset to build awareness and credibility in the cybersecurity industry.