XPress Leads - Modern Lead Retrieval for Events

We partnered with Convention Data Services (acq. by Maritz) to redesign XPress Leads, a lead retrieval app used at live conferences and shows. The old product was outdated and clunky, leaving exhibitors struggling to capture and manage leads effectively. Our goal was to modernize the experience, making lead capture faster, more accurate, and more valuable for exhibitors.

Our work covered everything from onboarding and dashboards to a scalable design system. We designed an intuitive onboarding flow to help new users quickly see the app’s value, a powerful dashboard for filtering and analyzing leads, and real-time performance metrics to give exhibitors insights they’d never had before. To support long-term scalability, we created a component library aligned with Material Design and Flutter, which later evolved into a framework powering multiple CDS products.

We also ensured the product was cross-platform and responsive, adapting designs from mobile to tablet and web for a consistent experience. Finally, we prepared all assets for release across the App Store and Google Play, aligning closely with CDS’s brand team to deliver a polished launch.

The result: a modern, user-friendly app that helps exhibitors generate more sales and build lasting connections at events.