Brand Identity Design for Born Black

Born Black is a premium grooming brand committed to delivering exceptional services with precision, care, and innovation. Starting with expert barbering, manicures, and pedicures, the brand is built on a promise to elevate everyday grooming through state-of-the-art equipment and skilled professionals who understand the importance of detail. With a focus on quality and consistency, Born Black is designed for individuals who take pride in how they show up — bold, stylish, and unapologetically themselves. As the brand grows, so does its commitment to offering a full grooming experience, expanding into high-performance products like oils, wax, and grooming essentials tailored for every day needs.

Brand Icon Bold, Confident and Minimal. My approach to the brand icon was to communicate the brands ideology of boldness - without living out her character. The icon is inspired by the side view of a clipper, the born black initial (BB) and a crown Clipper: Essential grooming tool found salons and barbershops Born Black (BB): Brand initials, for originality Crown: Sophisticated, Confident and Bold

Brand Pattern Rationale Inspired by the clipper blade, stylized as a sideways crown, the Born Black pattern represents precision, mastery, and cultural pride. It reflects the brand’s commitment to premium grooming, using tools that define bold identity. Clean repetition and strong geometry make the pattern both functional and iconic — a visual signature that carries the Born Black message across every touchpoint, with or without the logo. Designed with purpose. Worn with pride. For the bold.