Good Life Therapy Website Redesign

Most of my work is direct response. Sales pages, launches, funnels built to convert someone who's already close to saying yes. Good Life Therapy asked for the opposite skill, and it's become one of my favourite projects because of it.

Devon runs a therapy centre in Exeter, and it's not one practice with one offer. It's a whole building of independent practitioners working under one roof. Counsellors, psychotherapists, massage therapists, chiropractors, physios, holistic practitioners, all with their own specialisms and their own way of working. On top of that, the centre also rents rooms to therapists building their own private practice.

So there were really two different people landing on this site. Someone looking for support, often for the first time, maybe nervous, maybe having tried before and it not going anywhere. And a practitioner comparing room rates and trying to book a tour.

I didn't want to solve that with one generic nav and hope people sort themselves out. If someone's already hesitant about reaching out, the last thing they need is a site that makes them work to find where they belong.

Before I touched layout, I asked the question I always start with: who is this for, and what do they need to feel before anything else? For Good Life, the answer wasn't "convince them." It was "make them feel safe enough to keep going." You can see that decision all over the homepage. Instead of a generic list of services, it names the actual reasons someone might be there, trauma, anxiety, grief, burnout, addiction, chronic pain, straight down the page, no ranking, no judgement, then closes with "or something else you can't name yet." That's copy written for someone who's still deciding if they're allowed to ask, not someone who's already decided to buy.

Here's the part I'm most proud of. Every practitioner on the site has a full profile, and every profile follows the same structure: who they help, how they work, then a section that's genuinely personal, hobbies, personality, the odd detail that makes them feel like an actual person instead of a set of credentials. Same skeleton every time, completely different voice each time, because it's written by or for that specific practitioner.

That's a deliberate content decision, not just a nice-to-have. A directory site lives or dies on whether people trust the individual profiles enough to reach out, so the structure had to do two things at once: give someone enough to judge fit quickly, and still read like a real person wrote it. I built it as a proper CMS collection so Devon can add a new practitioner without needing me involved every time, and so the format holds even as the roster grows.

I see this mistake constantly on directory and service sites: one CTA, pasted everywhere, doing the same job regardless of where someone actually is. I didn't want that here.

The primary CTA, "Find a therapist in Exeter," is for someone ready to browse. But right alongside it sits a second, softer one: "Not sure who you need? Get in touch." That's not decoration. It's a real second path for the person who isn't ready to pick a name off a list yet and just wants to tell someone what's going on. Two different readiness levels, two different CTAs, both intentional.

Most practitioner profiles also carry a "free consultation" tag, which matters more here than it would on a typical sales page. It's a low-stakes first step for someone who might not be ready to commit to a full session yet.

Instead of a wall of certification logos, the site just says it plainly: "Fully qualified, fully insured, personally known to us. We don't list people we wouldn't see ourselves." That one line does more trust-building than five icons ever could, because it's specific and it's Devon's actual standard, not a generic claim.

"I absolutely loved working with Arta. She was so professional and easy to work with from the start. I felt like I was in good hands and was able to pass everything over to her. I felt confident in her ability to design and build what I had in my head. She nailed the design and exceeded my expectations. I now have a beautiful, fully-functional website that I'm super proud to own."

— Devon McGahey, Founder at Good Life Therapy