We treated trust as a design problem, not a marketing promise. Instead of starting with screens, we started with perception: how to make something entirely new feel familiar, how to explain a complex payment flow without overwhelming users, and how to speak to two very different audiences without splitting the product.
Our role quickly became larger than execution. We worked as a full-stack design partner, shaping how SelfiPay looks, feels, and explains itself across brand, hardware, product, and web.
Every decision came back to a simple question: would I feel comfortable using this in real life?