From 0 to 5,000+ followers in one month.
When I took on House of Duaa, the brief wasn't follower count. It was building a luxury fragrance brand people actually connect with.
Through a combination of:
- Strategic content built around scent as a feeling, not a product
- Daily community engagement, not scheduled and forgotten
- Influencer collaborations with creators whose homes matched the brand
- Email and retention layered underneath, so the audience was owned
Where it stands:
5,000+ followers in month one
9,686+ today
Real brand recognition in a category full of louder, better-funded names
Growth isn't luck. It's strategy, creativity and consistency doing their jobs at the same time.
Who's building something in a crowded category right now? Happy to share what worked.
0 likes · 0 views · Aug 6, 2026
From 0 to 5,000+ followers in one month. When I took on House of Duaa, the brief wasn't follower count. It was building a luxury fragrance brand people actua...
