Reach Potential - Website Redesign and Build

Helen Corban is a business coach that helps busy and ambitious entrepreneurs unlock their potential and grow their business. She offers expert time management, leadership, and business coaching services in Auckland, New Zealand.

Reach Potential had an outdated WordPress website that did not reflect Helen's brand identity and value proposition. The website had poor user journeys, confusing navigation, and inconsistent design. The website was also slow to load, difficult to maintain, and vulnerable to security issues.

We redesigned and rebuilt the website using Webflow, with a user-centric and fully responsive approach that showcases Reach Potential’s services, testimonials, and resources. We improved the user experience, the design, the navigation, and the user journeys by applying the following strategies:

We simplified and streamlined the navigation menu, making it easy for users to find the information they need and access the main features of the website. We used clear and consistent labels, icons, and call-to-action buttons to guide users towards desired actions.

We created a visually appealing and coherent design that matches the brand identity and personality of Reach Potential. We used a strong, inviting colour scheme, professional and engaging images, and modern, readable fonts. We also ensured the design is consistent across all pages and devices.

We optimised the website for speed, performance, and security with optimised images, code, and content for faster loading and better SEO.

The new website has received positive feedback from both Helen and her clients. The website has improved the user satisfaction and loyalty, as users can easily access the coaching services, book a chat, sign up for the newsletter, and read the blog posts.

We're proud of the work we have done for Reach Potential and look forward to supporting Helen in her future growth.