The metro transportation company sought to grow ridership. The growth would have to come from non-traditional riders. Among rider concerns were the perceived inflexible bus schedule and a lack of empathy on the company's part to find creative, personal solutions to overcome the obstacles. I worked with a local agency, KGBTexas, and their creative team to develop messaging and participate in the launch of what would become a successful campaign. Their agency created all of the visuals you see here.