New Customer Acquisition

tim cee

Brand Strategist
Marketing Strategist
Copywriter
VIA Metropolitan Transit
KGBTexas .communications

The metro transportation company sought to grow ridership. The growth would have to come from non-traditional riders. Among rider concerns were the perceived inflexible bus schedule and a lack of empathy on the company's part to find creative, personal solutions to overcome the obstacles. I worked with a local agency, KGBTexas, and their creative team to develop messaging and participate in the launch of what would become a successful campaign. Their agency created all of the visuals you see here.

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