Inked Connections is a contemporary and stylish penpal service designed exclusively for women. Its vibrant colours symbolize trustworthiness and friendliness, reflecting the brand's identity. The branding revolves around the concept of handmade craftsmanship, in harmony with the art of handwritten letters. The collection includes beautifully illustrated stickers, stationery items, and post stamps, all thoughtfully crafted to enhance the penpal experience

This modern logo can be applied with a sticker-like background effect or used independently. The font resembles that of a typewriter, giving it a classic touch. Additionally, the paper plane serves as a clear representation of a letter reaching a friend and is connected by a line to maintain visual fluidity and reinforce its association with the name "Inked Connections."

The bird is a recurring motif in various illustrations, thoughtfully incorporated to symbolize the journey of each letter as it traverses the globe, connecting people from different corners of the world with heartfelt messages and meaningful connections. It also represents the freedom and boundless possibilities that come with the act of putting pen to paper and sending one's thoughts and emotions out into the world, fostering a sense of liberation and creativity in the process.

Customers can purchase stickers from the company's website to personalize and decorate their letters as they wish. Letters and envelopes are also available.