The task for this project was to create an innovate bookstore brand and design a pop up store that captured the brand.

The problem?, most bookstores are targeted to the same type of client... So the solution was made a bookstore that was not only made for those who's reading habit is not developed. But to start a community that helped stop with the sintagmas or stereotypic idea sounding books and reading.

Goals/Requirements: • Create a bran identity, that gave away the propuse of the brand and was able to connect with the target. • Find a way people that don't like to read would be interested on a bookstore. • Create a pop up store with the purpose of getting the brand a known to their posibles consumers.

After defining the brand identity it was time for the pop store to come to life. So knowing the target would be young, curious, extroverts the pop up store ideates from the idea of turning your world upside down. Creating spaces where people can interact and take pictures and get the exposure of the brand essence.

At the end we get a new refreshing idea that works well with the target, the takeaway I'll change is adding more of the bookstore to the pop up store.