Increasing CVR to 27%
Raz Rashid
I was tasked with increasing the conversation rate for Manual's hair loss products. We formed a sub-team to concentrate on growth. Conducting user interviews, building personas and working with the product manager to utilise data in our decision-making process.
TL;DR
Long story short, we managed to garner impressive results on our existing product pages, catapulting conversion rates up over 20% and improving flows.
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Posted Sep 21, 2023
Product designer of Men's Health brand, Manual, improving business using data. Notably a 27% increase in hair loss product conversion rate using design & data.
