Fukai Sushi Salad — Opening Kit by César ParadisiFukai Sushi Salad — Opening Kit by César Paradisi

Fukai Sushi Salad — Opening Kit

Portfolio project
César Paradisi
Fukai Sushi Salad — Opening Kit

Fukai Sushi Salad opened in Villa Urquiza, Buenos Aires, serving pokes, sushi salads, wraps and woks. The neighborhood needed to notice it, understand what it sells and know how to order — from day one.

We designed a complete visual system and applied it to every touchpoint, then printed and installed it on site.

What we delivered:
• Visual system: one typeface, a tight palette and custom food illustrations instead of stock photos
• Opening flyer (A5) with a welcome offer and a QR code to the digital menu
• Double-sided A4 laminated menu
• Sticker-based price system: menus are printed without prices, so a price change costs a small sticker sheet, not a reprint
• Menu across three TV screens, sized to be read from the counter
• Mobile web menu with a direct WhatsApp button
• Storefront window vinyls: opaque with QR code + perforated with hours
• “Order on WhatsApp” panel that turned a damaged corner wall into a point of sale
• Cut-vinyl address on the entrance fascia so delivery riders find it

Design, production follow-up with the print shop and installation — end to end.

From pixel to print.


Design direction, graphic design, illustration, signage, print production, installation


Restaurant Design, Menu Design, Visual Identity, Signage, Packaging & Print, Illustration, Environmental Graphics, Window Graphics, Digital Signage, Web Design

TOOLS (si te los pide)
Figma, Illustrator, Photoshop, HTML/CSS
Fukai Sushi Salad — Opening Kit Fukai Sushi Salad opened in Villa Urquiza, Buenos Aires, serving pokes, sushi salads, wraps and woks. The neighborhood needed to notice it, understand what it sells and know how to order — from day one. We designed a complete visual system and applied it to every touchpoint, then printed and installed it on site. What we delivered: • Visual system: one typeface, a tight palette and custom food illustrations instead of stock photos • Opening flyer (A5) with a welcome offer and a QR code to the digital menu • Double-sided A4 laminated menu • Sticker-based price system: menus are printed without prices, so a price change costs a small sticker sheet, not a reprint • Menu across three TV screens, sized to be read from the counter • Mobile web menu with a direct WhatsApp button • Storefront window vinyls: opaque with QR code + perforated with hours • “Order on WhatsApp” panel that turned a damaged corner wall into a point of sale • Cut-vinyl address on the entrance fascia so delivery riders find it Design, production follow-up with the print shop and installation — end to end. From pixel to print. Design direction, graphic design, illustration, signage, print production, installation Restaurant Design, Menu Design, Visual Identity, Signage, Packaging & Print, Illustration, Environmental Graphics, Window Graphics, Digital Signage, Web Design TOOLS (si te los pide) Figma, Illustrator, Photoshop, HTML/CSS

0 likes · 7 views · Oct 21, 2026

Fukai Sushi Salad opened in Buenos Aires, serving pokes, sushi salads, wraps and woks. The neighborhood needed to notice it and understand it from day one.

Timeline

Oct 8, 2026 - Oct 19, 2026

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