10 Google Search Console Tips for Growing Your Organic Traffic
Eric Angerer
Data Analyst
SEO Writer
Google Search Console
Google Search Console is an essential tool for any SEO professional. It offers invaluable insights into your website’s performance and helps you identify and address any issues that may be impacting your search engine rankings.
In this post, we’ll share ten expert tips for using Google Search Console to optimize your website and boost your SEO strategy.
Google Search Console. What is it?
Google Search Console is a powerful SEO tool that helps people monitor their organic site traffic and troubleshoot other technical aspects of their website. We could spend all day discussing it’s capabilities but we will dive into these tips now.
Tip #1: Use the Performance Report to Monitor Your Site’s Traffic
The Performance report is one of the most valuable features of Google Search Console. It allows you to see how your site is performing in search results, including the number of clicks, impressions, click-through rate, and average position.
Tip #2: Identify and Fix Indexing Issues with the Index Coverage Report
The Index Coverage report shows you how Google is indexing your site’s pages. Use this report to identify any indexing issues, such as pages that are not being indexed, and take the necessary steps to fix them.
Tip #3: Monitor Your Site’s Mobile Usability with the Mobile Usability Report
With more and more people accessing the internet via mobile devices, it’s essential to ensure that your site is mobile-friendly. Use the Mobile Usability report to identify any mobile usability issues and fix them to improve your site’s user experience and search engine rankings.
Tip #4: Track Your Site’s Backlinks with the Links Report
Backlinks are a crucial factor in search engine rankings. Use the Links report to monitor your site’s backlinks, including the domains that are linking to your site, and identify any spammy or low-quality links that may be harming your SEO.
Tip #5: Use the Search Appearance Report to Optimize Your Rich Results
Rich results, such as featured snippets and rich snippets, can help your site stand out in search results and drive more traffic. Use the Search Appearance report to identify which rich results your site is eligible for and optimize your content to increase your chances of being featured.
Tip #6: Monitor Your Site’s Security with the Security Issues Report
Site security is an essential factor in SEO. Use the Security Issues report to identify any security issues on your site, such as malware or hacked content, and take the necessary steps to fix them.
Tip #7: Optimize Your XML Sitemap for Better Crawling
Your site’s XML sitemap helps search engines crawl and index your site’s pages. Use Google Search Console to submit your sitemap and ensure that it is optimized for better crawling and indexing.
Tip #8: Use the URL Inspection Tool to Check Your Pages for Issues
The URL Inspection tool allows you to check individual pages on your site for issues such as indexing problems, structured data errors, and mobile usability issues. Use this tool to identify and fix any issues that may be impacting your site’s search engine rankings.
Tip #9: Monitor Your Site’s Performance on Google Discover
Google Discover is a personalized feed of content that appears on users’ mobile devices. Use Google Search Console to monitor your site’s performance on Google Discover and optimize your content to increase your chances of being featured.
Tip #10: Use the Core Web Vitals Report to Improve Your Site’s User Experience
Google’s Core Web Vitals are a set of metrics that measure your site’s loading speed, interactivity, and visual stability. Use the Core Web Vitals report to identify any issues with your site’s user experience and take the necessary steps to improve it.
