Doçuris - A Sweet Twist for Brassaria Ampolis

The challenge was to develop a product line for Brassaria Ampolis, catering to a new audience who doesn't favor traditional beer's bitterness. We created "Doçuris," a line featuring three sweet flavors. The visual identity, inspired by comedian Mussum and Brazilian carnival, blended digital and analog elements. We crafted a cohesive, personality-rich brand experience across all touchpoints, aligning with the brand's core values and creating a fun, engaging product line.