Doçuris - A Sweet Twist for Brassaria Ampolis
Lais Fiorentini
The challenge was to develop a product line for Brassaria Ampolis, catering to a new audience who doesn't favor traditional beer's bitterness. We created "Doçuris," a line featuring three sweet flavors. The visual identity, inspired by comedian Mussum and Brazilian carnival, blended digital and analog elements. We crafted a cohesive, personality-rich brand experience across all touchpoints, aligning with the brand's core values and creating a fun, engaging product line.
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Posted Jan 31, 2025
Created a sweet beer line with carnival-inspired visuals. Developed web, graphic, and social media applications to engage the audience.
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