IdeasLab Website Redesign

This project highlights the complete redesign of IdeasLab, an AI-powered ad video and image generation platform. The goal was to transform the website into a modern, conversion-focused experience that clearly communicates the product’s value while improving usability.

❌ Outdated visuals with low brand impact

❌ Weak content hierarchy, making it difficult for users to understand the product

❌ Limited engagement and lead generation

❌ Unclear CTAs, resulting in lower conversions

🎯 Clear Product Positioning — Communicated instantly what IdeasLab does with a bold hero section.

📐 Improved UX Flow — Simplified navigation and content structure for seamless user journeys.

🎨 Modern Visual Identity — Applied fresh color palette, refined typography, and engaging visuals.

🚀 Conversion-Focused CTAs — Strategically placed “Get Started Free” buttons to drive action.

📱 Responsive Design — Optimized layouts for both desktop and mobile experiences.

📈 The redesign delivered measurable improvements:

✅ Engagement increased by 40%

✅ Sales increased by 34%

✅ Higher lead generation through better CTAs and user flow

🔗 View the live (previous version) website here: https://ideaslab-ad-video-generator-623903051288.us-west1.run.app/