TABOO Band is a Serbian live music band with more than 15 years of experience performing at weddings, private events and live venues. The goal of this project was to redesign their outdated logo and create a modern visual identity that reflects the band's professionalism while remaining timeless and memorable.

At first glance, the project seemed straightforward. However, the research phase revealed that the name "Taboo" is already widely used in the music industry, making it difficult to create a distinctive identity without resorting to common visual clichés. The challenge was to design a logo that would feel unique, recognizable and appropriate for a premium live band.

Instead of illustrating the word's meaning, I focused on the band's strongest market. Since weddings represent the majority of their performances, the two "O" letters were transformed into wedding rings. This subtle detail became the defining element of the identity while preserving the simplicity of the wordmark. The remaining typography was custom refined to create a balanced, elegant and memorable logo suitable for both digital and physical applications.

The identity was designed to remain consistent across digital platforms, stage screens, apparel, printed materials and promotional assets, ensuring strong recognition in every environment.

The new identity is now actively used across the band's social media, strengthening recognition and creating a more professional visual presence.