Demeter Tea - Brand Identity :: Behance

Overview

Demeter is a Kenyan - German tea brand, they believe in the power of nature to heal and nourish our bodies and souls. They are passionate about creating tea products that are not only delicious but also packed with health benefits, using only the highest-quality natural ingredients sourced from trusted suppliers. Their tea blends are carefully crafted to help you unwind, relax, and find balance in a hectic world. Whether you need a natural solution for stress, digestion, immunity, or simply a moment of peace and tranquility, Demeter's tea products offer a natural and convenient way to support your well-being. With every sip, we invite you to embrace the wisdom and beauty of the natural world and discover the magic of Demeter's tea.

Task

The task was to design a brand identity (Logotype and Packaging) that reflects the natural and organic nature of the brand.

Scope of the project

1. Logotype

2. Packaging Design

Design Concept

Rapid Word Mapping

Organic/Herbs, Heritage/Culture/Tradition/Vintage, Goddess/Crown

Logotype Design

The name Demeter is the Goddess of fertility in Greek mythology. The name was adopted based on the healing nature of the product. The idea behind the logotype and packaging design entails the history of the African culture and traditions using herbs to heal their bodies. I sketched some vintage logotypes with different typefaces to bring the ideas to life.

The final logotype had a crown added to the letter D and a piece of the crown in all the letters to show the vintage logotype style.

Packaging Design

The idea was to keep the packaging very simple or minimal. The packaging had the herbs and the hands of a goddess holding herbs attracting birds/insects (to show the rich in nutrients of the herbs). The designs are simple and elegant, with a focus on natural and organic elements. The packages are eco-friendly, with recyclable materials and minimal waste.