SORRISO - Brand identity

SORRISO is a new coffee shop based in Porto. Inspired by the picturesque and beautiful mosaic tiles called "Azulejos" enhancing almost every street and every corner in Portugal, the visual identity for this brand aims to link this port city's spirit and culture to the elegance and indolence of Sorriso.

The soft and dominant deep blue reminds the original mosaic tiles (basically blue and white) as the yellow and coral tons recall the sun, sea, and harbor.

Different style of patterns have been designed in a modern way to create a unique, valued identity.