This case study explores the

This case study explores the creation of an cinematic editorial advertisement for PULSE, a fictional energy drink brand. The project focuses on building a premium neon commercial aesthetic through glossy product shots, high-contrast lighting, sharp cuts, and a polished vertical 9:16 format designed for social media.

The film was developed around the visual impact of the can, using macro details, condensation, reflections, slow-motion opening shots, and dark studio setups with red and blue neon highlights. The final scene introduces a female athlete in a gym environment, connecting the product to energy, performance, confidence, and lifestyle.

The goal was to practice creating a short-form product commercial with strong brand consistency, refined visual direction, cinematic pacing, editorial styling, and a premium advertising look for digital campaigns.