Pedro Marques's Work | ContraWork by Pedro MarquesPedro Marques
Designer, marketing, and video creation using AI.
INDEPENDENT CONCEPT FILM - SPORTSWEAR CAMPAIGN - FROM MIST TO FLIGHT
My interpretation of a sportswear campaign that breaks reality.
It's not about running faster. It's about having the courage to jump when the ground ends.
Forest in the mist -> Open field sprint -> Cliff jump into the clouds -> Flight on a dragon towards the sunset.
Everything produced 100% with Artificial Intelligence, from scratch. No crew, no location, no CGI studio.
This is the future of commercial filmmaking - where a fashion ad can become a fantasy epic.
Full project + behind the scenes on my Instagram: https://www.instagram.com/reel/De9zqOeRKf7/?hl=pt-br
What do you think of the concept? I developed a concept film to explore what a campaign for the new Roadster might look like. The core concept: BEYOND GRAVITY. The narrative is structured in three acts: Pure Design: A studio presentation to highlight the vehicle’s lines. City of the Future: A performance on a suspended thoroughfare, with other Roadsters flying in the background—normalizing the extraordinary. Destination: Arrival at a mountain home, featuring a close-up of a wheel as another Roadster takes off toward the horizon. Everything was produced 100% using Artificial Intelligence, from scratch. No film crew, no physical locations, no actual car. It serves as an exploration of the future of automotive advertising: how to create cinematic, scalable campaigns without the physical limitations of traditional production. I believe that the next major differentiator for brands won’t just be the product itself, but the ability to tell stories without boundaries. I am open to conversations with agencies and brands interested in exploring this format.
If you’d like to see more videos like this, follow me on Instagram: https://www.instagram.com/p/DesV5-TlRal/
What do you think of this approach for automotive marketing? #InteligenciaArtificial (https://www.linkedin.com/search/results/all/?keywords=%23inteligenciaartificial&origin=HASH_TAG_FROM_FEED) #AIVideo (https://www.linkedin.com/search/results/all/?keywords=%23aivideo&origin=HASH_TAG_FROM_FEED) #Publicidade (https://www.linkedin.com/search/results/all/?keywords=%23publicidade&origin=HASH_TAG_FROM_FEED) #MarketingAutomotivo (https://www.linkedin.com/search/results/all/?keywords=%23marketingautomotivo&origin=HASH_TAG_FROM_FEED) #Tesla (https://www.linkedin.com/search/results/all/?keywords=%23tesla&origin=HASH_TAG_FROM_FEED) #ProducaoAudiovisual (https://www.linkedin.com/search/results/all/?keywords=%23producaoaudiovisual&origin=HASH_TAG_FROM_FEED) #Inovacao (https://www.linkedin.com/search/results/all/?keywords=%23inovacao&origin=HASH_TAG_FROM_FEED) This case study presents a social media design concept focused on Sports Physiotherapy. The project explores a clean and professional visual direction created for clinics, physiotherapists, and health professionals who want to communicate recovery, injury prevention, mobility, stability, and safe return to training.
The designs were developed with a modern blue color palette, soft organic shapes, structured layouts, clear typography hierarchy, informative content blocks, and strong call-to-action sections. Each post was created to feel trustworthy, approachable, and visually polished while maintaining a strong connection with sports performance and rehabilitation.
The goal was to practice creating strategic static posts for Instagram and digital campaigns, helping position sports physiotherapy as an essential part of performance, prevention, and long-term athlete care.
This study focuses on visual consistency, message clarity, professional branding, and high-impact social media communication for the sports health and rehabilitation market. This case study explores the creation of a 15-second cinematic short-film trailer titled “The Last Contract”, a fictional action-thriller concept with a dark, elegant, and suspense-driven atmosphere.
The project focuses on building tension through premium cinematic visuals, high-contrast lighting, moody neon environments, sharp cuts, controlled pacing, and a refined trailer-style structure. Each scene was designed to gradually reveal the story: a contract file, a silent preparation sequence, a neon-lit corridor, and a fast action montage leading to the final title reveal.
The goal was to practice creating a short cinematic narrative using AI video tools, combining visual storytelling, dramatic atmosphere, suspense, character presence, and movie-trailer pacing in a polished format.