Paid Social: Snapchat

Voto Latino had a strong brand and high stakes. The challenge was making their assets work across platforms and language barriers simultaneously.

Designing the Voto Latino campaign in 2020 was a unique challenge because we needed to make their assets work across platforms and language barriers. I worked with a copywriter and video editor to build a snapchat ad story that could also be broken down into stand alone units for Facebook and Instagram. I designed new iconography to help communicate the message without only relying on copy, and motion GFX gave the campaign intention while adding interest. According to VotoLatino.org, Latino voters increased by 185% that year.