The purpose of redesigning Aberlour's website was to increase donations, help users find what they are looking with ease and increase fostering applications.
This project included the following:
Surveys
User testing
Interviews
Card sorting
Prototyping
Case study below demonstrates how I went about the project.
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Posted Apr 25, 2024
This redesign involved working closely with internal stakeholders using an iterative approach.
Conversions increased as a result of the redesign.