Sales-call analysis: audio to evidence and CRM handoff by Ilia PolatidiSales-call analysis: audio to evidence and CRM handoff by Ilia Polatidi

Sales-call analysis: audio to evidence and CRM handoff

Ilia Polatidi

Ilia Polatidi

Sales-call analysis: audio to evidence and CRM handoff
I directed the product design and AI-assisted implementation of a pilot for analysing sales recordings. The workflow accepts audio, separates speaker roles, produces a transcript, assesses it against a versioned rubric and prepares reports and coaching tasks.
My contribution: business requirements, evidence rules, human-review flow, operator interface, acceptance criteria and end-to-end checks.
Deliverables: an implemented pilot with transcript review, reassessment, reports and a Bitrix24-compatible handoff payload. The complete workflow was exercised on supplied recordings. Customer recordings and transcripts remain confidential.
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Posted Sep 17, 2026

Led an implemented pilot: transcription, evidence-based call review, coaching tasks and a structured CRM handoff.