OBLIQUE / Collection catalogue — editorial design and product storytelling by INNA | Chaos to Growth.
A catalogue that makes a collection easier to understand
OBLIQUE is an independent lighting concept presented through a 12-page English catalogue. The design connects a distinctive visual identity with the information a reader needs to compare four formats and develop a clear selection brief.
The design challenge
Keep the sculptural character of the objects while making their differences easy to navigate. Each model needed its own presence, with consistent naming, visual hierarchy and useful context across the collection.
My approach
I developed the art direction, catalogue structure, product narratives and editorial layout. Large object images establish the form; interior scenes suggest placement; concise profiles explain each model’s visual role. A comparison matrix brings the collection together, followed by a brief that records the reader’s intended setting and constraints.
The finished system
12-page digital PDF with embedded fonts, bookmarks and clickable navigation.
Four model profiles: Fold 01, Arc 02, Veil 03 and Trace 04.
Atmosphere and material studies, format comparison and selection prompts.
Dedicated portfolio cover and four page-pair previews.
Project context
Self-initiated portfolio concept by INNA | Chaos to Growth, with AI-assisted imagery. The lighting objects are visual design studies, not manufactured products. Proposed settings and material appearances are clearly distinguished from technical specifications; no manufacturing performance or commercial results are claimed.
Need a catalogue for your own collection? Discuss your project with INNA.
Collection overview and navigation: four formats, one recognisable design language.
Model profiles: the object, its visual distinction and its proposed setting.
Spatial storytelling: pendant and wall concepts shown at different scales.
Information design: a comparison matrix and a practical selection brief.
0 likes · 5 views · Nov 5, 2026
A 12-page editorial catalogue for an independent lighting concept, with four model profiles, visual comparison and a clear selection brief.
