THE EDIT | AI Fashion Handbag Campaign — 15-Second Social Ad

THE EDIT | AI Fashion Handbag Campaign

A 15-second vertical fashion product ad that uses simple, confident copy, product-focused framing and a clean editorial rhythm to put one handbag at the centre of the story.

THE IDEA A product video doesn't need to explain everything. In this concept, the bag remains the visual anchor while short English captions build a compact story around style and everyday use, ending with a clear call-to-action.

MY ROLE Creative concept, AI-assisted visual production, video editing, product continuity review, text overlays, music and final social-format delivery.

WHAT I CREATED • 15-second vertical video (9:16, 1080 × 1920) • Product-led sequence with a consistent burgundy handbag • Minimal editorial captions and a clear final call-to-action • A short-form format designed for Reels, TikTok and Shorts-style placements

PROJECT CONTEXT THE EDIT is an independent, fictional fashion concept. This video demonstrates my creative process and editing approach; it is not a commissioned client campaign, and no conversion results are claimed.