PlanCo
Justin Uyemura
Brand Designer
Visual Designer
Brand Strategist
Adobe Illustrator
Figma
PlanCo is an outdoor travel planning agency based in San Francisco. Its mission is to unlock the power of travel to help people get in touch with nature and explore new places off the beaten path.
The Challenge
To understand PlanCo's brand's values, discover its personality, analyze its competitors, walk in the shoes of its customers, and build out an identity that properly represents its personality and attracts its people.
The Outcome
A brand built from the ground up that got PlanCo noticed from the get-go.
