Heineken UEFA Champion's League Sponsorship Campaign
Trevor Sacks
An integrated campaign for Heineken's UEFA Champion's League Sponsorship (South Africa). At its centre, a technology-led innovation that brought people together to watch their favourite sport on one big screen that was made up of 200 little screens - their phones. Results:
623 million PR & social impressions
R30 million earned media
+48% brand favourability
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Posted Jul 16, 2025
Integrated campaign for Heineken's UEFA sponsorship in South Africa.
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Timeline
May 1, 2025 - Jun 1, 2025
Clients
Heineken
