Through extensive research, I gain profound insights into their target audience and competitors, setting the stage for a comprehensive brand strategy that drives distinction and life into their brand, crafting a unique value proposition, captivating tagline, and an identity that resonates with the essence of their vision. I ensured consistency with a comprehensive branding guideline document, while collaborative partnerships with Hilton, Home2, Double Tree, and Niznik Enterprises ensure alignment with shared goals. From a strategic marketing approach to overseeing branded collateral production, orchestrating the brand's journey from inception to implementation, delivering exceptional results on time and within budget.