Ecommerce Sales Funnel | Italystation Fashion Brand

Marvellous Bukola

Digital Marketer
Email Marketer
Social Media Marketer
Facebook Ads
Instagram Ads
Klaviyo

Goal Of The Project

To effectively reach out to men and women who loves luxury fashion shopping with compelling and visually appealing content across platforms such as Instagram and Facebook.

Challenges:

1️⃣ Creating regular, excellent content that informs, amuses, and inspires fashion men and women to take action.
2️⃣ Analyzing the demands of various target audiences to develop marketing programs that are well-tailored

My Contribution to the business:

✅ For Element, I created a quiz landing page on Shopify to determine the particular requirements of various men and women.
✅ To inform, amuse, and highlight the various designs, customized email newsletters were delivered to the selected demographics, taking their requirements into account.
✅ Facebook ads and Instagram ads were designed using Canva to produce high-quality images, carousel ads and motion graphics
✅ I optimized the Facebook ads through feedbacks and analytics received to increase sales by 42% in 5 months.

Results:

▶ Increased sales conversion by 42% and 20% increase in monthly subscription.
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