The Amsterdam-based secondhand store Served visual identity was approached to create a sophisticated and stripped-back design that would effectively highlight the store's carefully curated selection of clothing and accessories. The graphic design elements utilized included a minimalist aesthetic, carefully selected typography, and a limited colour palette to create a cohesive brand image that would stand out in the competitive online secondhand market. These elements, combined with an understanding of the secondhand fashion industry, resulted in a unique and memorable visual identity that perfectly captures the essence of Served's passion for sustainable fashion and quality products. Putting care and thought into their curation and service is something they believe is essential in the already saturated online secondhand market and like to offer a more sustainable way to shop.​​​​​​​Curated in Amsterdam, served worldwide.