Brand Identity for Roamwell

Roamwell is a travel and wellness platform designed to help people reflect, reset, and reconnect — wherever they are in the world.

From the outset, the brief was more than just “make it look good.” The goal was to build a brand that felt calm, grounded, and personal. Something that could hold space for stillness, self-discovery, and curiosity in a world that rarely slows down.

The project began with naming, which came with its own set of challenges. It needed to speak to both movement and wellbeing, without slipping into tired clichés or overly spiritual language. After exploring a range of directions, Roamwell felt like the right fit. Simple, memorable, and full of quiet intent.

Visually, I leaned into imperfection and warmth. Hand-drawn textures, scribbles, and soft, earthy tones helped bring the identity to life — like the pages of a well-loved travel journal. It’s honest and a little unpolished by design. Human, approachable, and full of heart.

The typography is relaxed but confident. The logo itself is clean and understated, allowing the tone of voice and visual language to carry the personality of the brand.

The final identity feels like a pause — a gentle moment to breathe in the noise. It’s as personal as it is professional, designed to grow into a trusted space for thoughtful content, community, and conversation.