Grupo Bondi's Urban Intervention at Milan Design Week 2025

Maria

Maria Landini

Viva La Industria Argentina Carajo by Grupo Bondi

During Milan Design Week 2025, Milan and Varedo became the canvas for Grupo Bondi’s urban intervention during Fuorisalone. Through a guerrilla-style poster campaign, the Argentine studio brought its bold, disruptive language to the streets of Italy. This new intervention continued to blur the lines between art and design, offering a visual reflection on identity, culture, and independence. In unión.e, we developed the concept, designed the communication strategy, handled event production, strategic planning, and press and PR.
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Posted Aug 5, 2025

Developed concept, event production, press and strategy for Grupo Bondi's urban intervention at Milan Design Week 2025.

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Timeline

Mar 1, 2025 - Apr 20, 2025