Inheritance Toys
Dan Chadney
Brand Designer
Marketing Strategist
Creative Director
Adobe Suite
Figma
While most toy brands focus solely on entertainment, Inheritance Toys set out to combine family fitness with eco-friendly play. I helped turn this innovative concept into a thriving Amazon business, creating a brand that speaks to both health-conscious parents and active kids.
What I did
Brand strategy & design
Product research & validation
Product design
Professional photography
Amazon launch strategy
Review funnel setup
The impact
3 weeks to sell-out: The first product launch was a huge success - products flew off the virtual shelves!
4.8 stars review average: Glowing product reviews from happy families enjoying the play!
100% eco-friendly: Committed to sustainable, plastic-free play. The products have a water-based varnish & sustainably sourced wood.
Crafting the Brand
I created a visual identity that appeals to multiple age groups and demographics.
The playful logo, featuring an acorn and leaves, hints at growth and nature - resonating with environmentally conscious parents while intriguing curious kids.
The product photography showcased the natural materials and versatility of the toys, appealing to parents looking for alternatives to plastic playthings.
"We knew creating a toy brand for both kids and adults was tricky, but the Indie Brand Builder team made it look easy! They really got what we were going for. The way they brought our ideas to life was just awesome."
