Campaign Objectives my primary goal was to generate leads and increase bookings for clean Cleaning Services. I aimed to reach homeowners and renters in local area who are in need of professional cleaning services.

Target Audience I targeted homeowners and renters aged 25-55 within a 20-mile radius of business locations. I also focused on households with families and professionals who may require regular cleaning services.

Ad Creative I utilized a combination of high-quality images showcasing their cleaning team in action and customer testimonials to build trust. The ad copy highlighted their services' benefits, such as eco-friendly cleaning products and customizable cleaning packages.

Ad Spend I allocated a total budget of $2,000 for the campaign, with a daily budget of $100 over a 20-day period.

Key Performance Indicators (KPIs):

Click-Through Rate (CTR): 85.5%

Conversion Rate: 55.4%

Cost Per Conversion: $50

Return on Ad Spend (ROAS): 400%

Landing Page my landing page featured a clean and professional design with clear messaging about their cleaning services. It included a prominent CTA button for booking a cleaning service and displayed customer reviews to build credibility. The landing page was mobile-responsive to ensure a seamless user experience across devices.

Results:

Total Impressions: 50,000

Clicks: 1,750

Conversions (Bookings): 88

Cost Per Click (CPC): $50

Total Spend: $1,000

Review Summary The Facebook ads campaign for clean Cleaning Services was successful in achieving its primary objectives of generating leads and increasing bookings. With a CTR of 85.5% and a conversion rate of 55.4%, the campaign performed well above industry averages. The ROAS of 400% indicates a strong return on investment, demonstrating the effectiveness of my targeting.

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