elelexelele - Mobile-First E-Commerce Website

elelexelele is a small brand that creates handmade ceramic products and drive sales through e-commerce. elelexelele is known for its pastelle color palette and unique forms and that inspired me when I was designing website. 87% of the elelexelele's website traffic is experiencing on mobile devices. I designed the website by focusing on mobile experiences and created a web-app-like e-commerce website that contains elelexelele's 48 products.